September 19-22, 2021 I Hyatt Regency Chicago | Chicago, IL

Slides that Impress: A Design-thinking Approach to Creating Amazing PowerPoints

September 20, 2021
1:30 pm - 2:45 pm
Regency C

Slides that Impress: A Design-thinking Approach to Creating Amazing PowerPoints

Designing beautiful, impactful slide decks is no longer a luxury reserved for trained graphic designers and communication wizards. Professionals in an information-heavy, visually rich era need to know how to effectively match the content of their message with visual displays that stick. To do that you have to move away from a bullet-focused, content-heavy deck to something far more human-friendly and engaging. We’ll walk you through a design-thinking approach to slide deck design, giving you a toolkit for making beautiful and engaging slides. Specifically, you’ll learn:

  • How to apply the design-thinking concepts of empathy, definition, ideation, creation, and evaluation to your slide creation
  • How to effectively shape experiences using a presentation audience hierarchy of needs
  • How to integrate design theory into your slides in order to grab attention, evoke appropriate emotion, and build clarity and precision to your key messages

Speaker: Curtis Newbold, PhD, Owner, The Visual Communication Guy, and CoDirector, Masters Program for Strategic Communication, Westminster College

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