October 27-30, 2024 / Gaylord Rockies / Aurora, CO

Event Management Summit

Key Learning Objectives


  • Collaborative Leadership
  • Executive Alignment
  • Professional Development Plan
  • Microsoft Integrations
  • Agile Project Management
  • Key Performance Ratios
  • CHAOS Methodology
  • PowerPoint Accessibility
  • Executive Authority
  • Culture of Appreciation
  • Overcoming Self-Sabotage
  • Dynamic Job Searching
  • Managing Stakeholder Needs
  • Organizational Leadership
  • Workplace Cohesion
  • Data Visualization
  • Onboarding Executives
  • Collaborative Working Practices
  • Zoom Customization
  • Excel VLOOKUP

About this Summit:

This extensive summit provides attendees with a comprehensive toolkit encompassing knowledge, skills, and strategic approaches essential for achieving excellence in event management. In this summit you will develop clear, measurable goals and objectives aligned with organizational strategy, create a timeline to ensure a structured event planning strategy, and define criteria to assess event success that incorporates ROIs and feedback metrics.

Registrants who complete this summit will receive a Certificate in Event Management from The American Society of Administrative Professionals (ASAP).

Level: Intermediate

Intended for:

Administrative Professionals who are ready to plan or have planned events of 200+ people. 

Delivered by:

Tareka Wheeler, PMP and Julius Solaris


7:00 AM-8:00 AM – Breakfast

8:00 AM-9:00 AM – Summit Keynote

“Lessons in Leadership from Silicon Valley Elite” – Ann Hiatt

9:00 AM-9:30 AM – Break

Part 1: Event Vision & Strategy – Setting the Stage for Success (Initiation) – Tareka Wheeler, PMP 

9:30 AM-10:45 AM

Learning Objectives: 

  • Crafting Event Objectives and Goals: Develop clear and measurable goals and objectives for the event, aligning with the overall organizational strategy. 
  • Timeline and Milestones Design: Create a dynamic timeline outlining key milestones and deadlines, ensuring a structured approach to event planning. 
  • Evaluation Criteria Establishment: Define criteria for assessing event success, incorporating attendee feedback and ROI metrics. 


Interactive Activity: 

Collaborative vision boarding exercise to visualize event objectives and goals, fostering creativity and alignment among participants. 

10:45 AM-11:00 AM – Break

Part 2: Strategic Planning & Implementation – Turning Vision into Action (Planning) – Tareka Wheeler, PMP

11:00 AM-12:15 PM

Learning Objectives: 

  • Budgeting for Success: Develop a comprehensive event budget covering all essential expenses and/contingencies. 
  • Strategic Marketing and Promotion: Devise innovative strategies to promote the event, leveraging digital platforms and traditional marketing channels. 
  • Logistics Mastery: Execute flawless logistics and operations planning, ensuring seamless execution from setup to breakdown. 


Interactive Activity: 

Scenario-based role-playing exercises to simulate budgeting, marketing strategy development, and logistics planning, enhancing practical skills and problem-solving abilities. 

12:15 PM-1:15 PM: Lunch

Part 3: Execution Excellence & Post-Event Analysis – Ensuring Success Every Step of the Way (Executing, Monitoring, and Closing) – Tareka Wheeler, PMP

1:15 PM-2:45 PM

Learning Objectives: 

  • Vendor Collaboration and Coordination: Effectively communicate with vendors, negotiate contracts, and ensure seamless execution of services. 
  • Feedback Loop Implementation: Establish mechanisms for collecting feedback from attendees and stakeholders, facilitating continuous improvement. 
  • Documentation Best Practices: Emphasize the importance of comprehensive record-keeping and documentation for future reference and accountability. 

Interactive Activity: 

Group discussion and case study analysis to explore real-world vendor management scenarios and post-event feedback analysis, fostering critical thinking and knowledge sharing. 

2:45 PM-3:00 PM: Break

The Trends Defining Events in 2025 – Julius Solaris

2:45 PM-3:45 PM

Gain key insights, examples, and actionable ways to plan better events in 2025. 

This session will provide you with the tools to be in tune with what attendees want from events today: technology, AI, activations, engagement. Learn from the best case studies from the top events in the industry. 

Interactive activity: 

Small group discussion and Q&A. 

Connect with us and be the first to know when updates to APC 2024 are released!

Meet our Training Advisors

Nicole Baker

Nicole Baker

Training Manager

Sabrina Matheny

Training Advisor


Nicole Metzger

Training Advisor

Are you interested in attending APC this fall?

Join your training advisor as they share a look at what we have planned for 2024!

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