Group Attendance

APC is better together.

Whether you’re building the case to bring your team or you’re the one approving it — group attendance multiplies the impact of every session, every connection, and every skill your team brings back to the office.

Why Attend as a Group

When a team goes to APC, the return on professional development multiplies.

Shared Language, Faster Implementation

When your whole team learns the same frameworks and strategies, there’s no translation step. Everyone comes back aligned and ready to put new skills into practice from day one.

Divide, Conquer & Debrief

With 80+ sessions across four training tracks, your group can split up to cover more ground — then come together to share takeaways. You effectively multiply the content you absorb.

Built-In Accountability

Growth doesn’t end when the conference does. When colleagues learn together, they hold each other accountable for implementing new practices back at the office.

Save More When You Send More

Groups of 5 or more receive special group pricing on registration — and the ROI goes well beyond the discount when every team member brings home actionable skills.

Join these leading organizations investing in team development.

Making the Ask? Here's How to Win It.

You know the value of APC. Now you just need your manager on board.

Justification Tools

We’ve built everything you need to make the case, backed by real data from ASAP’s State of the Profession Report.

What's the difference between APs who feel valued or undervalued by their organizations?

Professional Development.

% of APs who feel that professional development is supported also feel valued by their organizations.

% of APs who feel that professional development is not supported also feel undervalued by their organizations

Companies Like Yours Invest in APC

Testimonials from executives & administrative professionals on the impact of attending APC.

"I really enjoyed the classes about better organizing my time, technical knowledge of programs and AI, and team building and managing. I would like to be able to bring my team next year and have them attend those types of classes as well."

Renee Jacklin-Pool, King County Metro

"returned from the APC Seattle event feeling supported, and far more confident in my role as an Executive Assistant. I am emboldened in and better prepared for the quest to build an exceptional Administrative Assistant team for our agency."

Jan Hutchens, North Dakota Health & Human Services

"The conference offers a unique opportunity to further develop your expertise, particularly in AI and Innovation, areas crucial for your team’s continued success."

APC Attendee, 2025

Special Small Group Pricing

Train & Save Together

Teams of 2–4 can get special group pricing using the code below at checkout.

APCSG10

For Teams of 5+

FROM APC TO YEAR-ROUND GROWTH

APC is the start. ASAP Enterprise is the full solution — bundling in-person event training with year-round digital membership, PACE certification, and dedicated support for groups of 5 or more.

Digital Membership

Year-round access to webinars, certificate courses, templates, and the ASAP Circle community for every team member.

PACE Certification

Bundle the industry’s top credential into your group package with built-in progress tracking and team reporting.

In-Person Events

APC and EA Ignite registration included, with flexible options — digital, in-person, or blended.