September 13-16, 2026 | Gaylord Opryland Resort & Convention Center | Nashville, TN

Produced by

Agenda

Invisible to Invaluable: Owning Your Brand as the Go-To Professional

Sep 15 2026

10:45 AM - 12:00 PM CDT

*REPEAT SESSION

This session is designed for administrative professionals who are ready to be seen, heard, and valued for the strategic partners they truly are. Participants will explore how their brand shows up every day – through communication, presence, reliability, and trust – even when they’re not in the room.

Through practical tools and real-world examples, attendees will learn how leadership presence, clear communication, and intentional behavior turn everyday work into influence and opportunity. This session helps participants confidently articulate their value and step into their role as the go-to professional their organization relies on.

Key Takeaways:

  • Understand how their professional brand is formed, intentionally or not
  • Strengthen your leadership presence through clarity, confidence, and trust
  • Articulate value clearly using tools like the 1-Minute Message Method
  • Be able to identify and reinforce the value they want to be known for
  • Leave with practical strategies to increase visibility without self-promotion

 

Who Should Attend: This session is ideal for EAs and Administrative Professionals who want to be recognized for their value rather than just their output, strengthen trust and visibility with leaders and teams, show up with confidence and leadership presence, and communicate their value clearly and consistently.

Speakers

Peggyvasquez.net

- International Speaker, Career Coach & Best-Selling Author