Speaker Brand Experience Coach | International Speaker, Best-Selling Author & Strategist for Executive Admins & Executive Leadership Teams

“The behind-the-scenes strategic partner to executives who care about their brand” 

Layna Castle is a Speaker Brand Experience Coach and the strategic partner executive admins trust to elevate leaders on stage and in the boardroom. With a Master’s in Industrial-Organizational Psychology and hands-on experience as executive admin support at Capital One Bank, JPMorgan Chase, and USAA, she mastered proactive planning, accuracy, and attention to detail across high-stakes corporate environments.

As Co-Chair of USAA’s Admin Community (APC Team), Layna leads events, off-sites, admin training sessions, and group coaching sessions, empowering admins to think ahead, solve proactively, and deliver with precision. As a Speaker Brand Experience Coach, she guides admin professionals through the conversations and milestones that matter most: promotions, mid-year and end-of-year review discussions, mentorship, and building a brand presence that commands respect at every level of the organization.

Her 10+ years of supporting executives blend corporate rigor with anticipatory leadership. Layna doesn’t just help admins do their jobs, she coaches them to own their brand experience and make executives shine without the chaos.