Strategic Executive Administrator Certification (SEAC) is the professional credential for executive admins looking to elevate their strategic impact, validating high-level executive support and business operations skills. Backed by insights from the largest benchmarking survey in the profession, researched and published by ASAP, SEAC is built differently — and built for you.
Credentials empower potential.
SEAC develops and validates mastery across four domains: executive operations, business and financial acumen, applied technology (including AI and automation), and modern leadership strategies. The curriculum goes deep — from risk mitigation and governance to data-driven decision-making and change management.
Built for professionals who’ve earned a seat at the table and want the credential to match.
This is the natural next step for PACE-certified professionals — and the right credential for experienced executive assistants, executive business partners, chiefs of staff, and senior administrative leaders who are ready to make their strategic impact official.
SEAC at APC:
Join course instructor Lisa Olsen for four days of SEAC Prep Work at APC. Each morning, attendees with a SEAC Certification Pass will work through the four domains with Lisa — then shift into full conference mode in the afternoons. Attend other APC sessions as the schedule allows, connect with peers, and explore everything the event has to offer.
Ready to go for it?
Attendees have the option to sit for the SEAC exam onsite at APC. It’s a balanced experience designed to help you prepare, earn a credential, and fully engage in the conference.
No Member Rate Available
Step into an immersive 4-day experience designed to prepare you for the Strategic Executive Administrator Certification (SEAC), and give you time to enjoy APC!
*As SEAC Schedule Allows
Work directly through all four SEAC domains with course instructor Lisa Olsen across four dedicated mornings — structured, focused, and built around the exam.
SEAC closes the gaps generic training never touches — business fluency, strategic frameworks, and executive-level leadership skills. Built for where you are now.
Earn your credential and find your people. Mornings with Lisa, afternoons in the APC community.
As the schedule allows – see below for details.
Roles:
Characteristics:
Lisa is a passionate advocate for lifelong learning, dedicated to inspiring others to unlock their full potential, seize opportunities, and embrace the role of “relationship engineers.” As a dynamic trainer and speaker, she brings boundless enthusiasm to her presentations, infusing them with educational insights and motivational energy that perfectly aligns with the ever-evolving administrative landscape.
Dive into Lisa’s full bio below!
From strategic gatekeeping and priority management to crisis communication, complex travel logistics, and project coordination — this module covers the core competencies that define executive-level administrative support.
Build fluency in financial acumen, corporate governance, compliance, risk management, and data-driven decision-making — and learn how to contribute meaningfully to strategic planning conversations as a true business partner.
From advanced Microsoft 365 and Google Workspace to AI productivity tools, automation, and cybersecurity best practices — you’ll learn to leverage the digital tools that power modern executive support.
Explore the mindset shifts and interpersonal skills that distinguish strategic admins — leadership styles, change management, conflict resolution, networking, and what it means to lead up, across, and down within an organization.
Schedule is subject to change.
PLEASE NOTE: The schedule below is for SEAC Certification Pass holders only and does not reflect the full APC schedule. We strongly recommend attending all SEAC sessions to get the most out of your training. Select APC sessions are included where they fit your certification schedule — these are optional.
Our Attendee Services team is here to assist with registration and conference-related questions.
Our Attendee Services team is here to assist with registration and conference-related questions.
Braindates are knowledge-sharing conversations that you book with others to have one-on-one or in small groups on-site in the Braindate Lounge. They’re the best way to brainstorm, solve challenges, and share expertise or experiences while
…
APC Welcome on Sunday Sept 13 from 4pm – 6pm CT is an opportunity for a peek at everything APC has to offer. Pick up your badge, connect with exhibitors, get hands-on help setting
…
Our Attendee Services team is here to assist with registration and conference-related questions.
*Session Repeats at 7:45 AM on Tuesday, September 15th.
Join Debra Coleman, EA & Google Certified Educator, and kick off your morning with a high-energy sprint through 7 essential Google Workspace wins. Designed specifically
…*Session repeats at 7:45 AM on Tuesday, September 15.
Administrative Professionals operate in high-demand environments that reward reliability, speed, and self-sacrifice, often at the expense of personal well-being. When stress and fatigue accumulate, taking better
…*Session repeats at 7:45 AM on Tuesday, September 15.
Walk away with a simple system to track your contributions, gather real-time feedback, and enter performance reviews and raise conversations with clarity and confidence.
This session
…*Session repeats at 7:45 AM on Tuesday, September 15.
Innovation isn’t reserved for executives. It’s a daily skill for administrative professionals. In this high-energy, hands-on session, Ayanna Castro introduces structured tools for creative problem solving
…*Session repeats at 7:45 AM on Tuesday, September 15
AI can be an incredible assistant. Or it can feel frustrating, vague, and underwhelming. The difference is how you prompt.
This fast-paced session is designed specifically
…Braindates are knowledge-sharing conversations that you book with others to have one-on-one or in small groups on-site in the Braindate Lounge. They’re the best way to brainstorm, solve challenges, and share expertise or experiences while
…Change is constant, but disruption is defining. Drawing from her experience leading creative teams and shaping how stories, culture, and media reflect the moment we’re in, Rashida shows how reinvention is not just survival, but
…
*Session repeats at 1:30 PM on Tuesday, September 15th.
Corporate governance is no longer just a boardroom concept, it is an essential part of the modern executive office. Yet many EAs are expected to support
…*Session repeats at 1:30 PM on Tuesday, September 15.
Most meetings don't go wrong in the room. The real issues usually start before the meeting begins or in what gets missed after they end.
This
…*Session repeats at 1:30 PM on Tuesday, September 15.
Meetings don't become chaotic on their own. They reflect the system behind them.
When there are no clear standards for how meetings are structured, how decisions
…*Session repeats at 1:30 PM on Tuesday, September 15.
This session introduces Microsoft 365 Copilot (Licensed Version) and how it seamlessly integrates with the core apps your organization already uses every day. We'll explore
…*Session repeats at 1:30 PM on Tuesday, September 15.
New to the EA profession or considering the transition? This roundtable offers a supportive space to discuss the realities of building a career in executive support.
…*Session repeats at 1:30 PM on Tuesday, September 15.
This interactive roundtable empowers administrative professionals to foster collaboration and understanding across generational divides. Through candid, peer-led conversation, participants will explore practical strategies to bridge communication
…*Session repeats at 1:30 PM on Tuesday, September 15.
This masterclass shows administrative professionals exactly how to identify the right leaders, create natural connection points, and position yourself as someone executives want to invest in,
…*Session repeats at 1:30 PM on Tuesday, September 15.
Executive and administrative professionals often carry the priorities, emotions, and urgencies of an entire organization. It is easy to slip into a day driven by reaction
…*Session repeats at 1:30 PM on Tuesday, September 15.
Confidence is not just a nice-to-have, it's a career accelerator, especially for Administrative Professionals who are stepping into more strategic, executive-level roles. At times, APs downplay
…Braindates are knowledge-sharing conversations that you book with others to have one-on-one or in small groups on-site in the Braindate Lounge. They’re the best way to brainstorm, solve challenges, and share expertise or experiences while
…
*REPEAT SESSION
Corporate governance is no longer just a boardroom concept, it is an essential part of the modern executive office. Yet many EAs are expected to support governance-related work without ever being formally trained
…*REPEAT SESSION
Most meetings don't go wrong in the room. The real issues usually start before the meeting begins or in what gets missed after they end.
This roundtable explores the systems assistants use to
…*REPEAT SESSION
Meetings don't become chaotic on their own. They reflect the system behind them.
When there are no clear standards for how meetings are structured, how decisions are made, or how work moves forward,
…*REPEAT SESSION
This session introduces Microsoft 365 Copilot (Licensed Version) and how it seamlessly integrates with the core apps your organization already uses every day. We'll explore how Copilot brings secure, enterprise-grade AI directly into
…*REPEAT SESSION
New to the EA profession or considering the transition? This roundtable offers a supportive space to discuss the realities of building a career in executive support. Facilitated by experienced EA Lindsay Robinson, you'll
…*REPEAT SESSION
This interactive roundtable empowers administrative professionals to foster collaboration and understanding across generational divides. Through candid, peer-led conversation, participants will explore practical strategies to bridge communication gaps, navigate differences in work styles, and
…*REPEAT SESSION
This masterclass shows administrative professionals exactly how to identify the right leaders, create natural connection points, and position yourself as someone executives want to invest in, without feeling awkward or transactional. Leave with
…*REPEAT SESSION
Executive and administrative professionals often carry the priorities, emotions, and urgencies of an entire organization. It is easy to slip into a day driven by reaction rather than intention. Architecting Your Day provides
…*REPEAT SESSION
Confidence is not just a nice-to-have, it's a career accelerator, especially for Administrative Professionals who are stepping into more strategic, executive-level roles. At times, APs downplay their voice, even when they hold critical
…Join us for a panel on the state of the profession with the latest data from the American Society of Administrative Professionals (ASAP).
Featuring experts and advocates for the administrative profession and administrative leaders.
Join us for some true Southern hospitality at the Gaylord. Let's celebrate the best of Nashville — from lively local entertainment to classic Southern desserts and signature drinks. It's the perfect opportunity to connect with
…Our Attendee Services team is here to assist with registration and conference-related questions.
Our Attendee Services team is here to assist with registration and conference-related questions.
Braindates are knowledge-sharing conversations that you book with others to have one-on-one or in small groups on-site in the Braindate Lounge. They’re the best way to brainstorm, solve challenges, and share expertise or experiences while
…APC Welcome on Sunday Sept 13 from 4pm – 6pm CT is an opportunity for a peek at everything APC has to offer. Pick up your badge, connect with exhibitors, get hands-on help setting
…Our Attendee Services team is here to assist with registration and conference-related questions.
*Session Repeats at 7:45 AM on Tuesday, September 15th.
Join Debra Coleman, EA & Google Certified Educator, and kick off your morning with a high-energy sprint through 7 essential Google Workspace wins. Designed specifically
…*Session repeats at 7:45 AM on Tuesday, September 15.
Administrative Professionals operate in high-demand environments that reward reliability, speed, and self-sacrifice, often at the expense of personal well-being. When stress and fatigue accumulate, taking better
…*Session repeats at 7:45 AM on Tuesday, September 15.
Walk away with a simple system to track your contributions, gather real-time feedback, and enter performance reviews and raise conversations with clarity and confidence.
This session
…*Session repeats at 7:45 AM on Tuesday, September 15.
Innovation isn’t reserved for executives. It’s a daily skill for administrative professionals. In this high-energy, hands-on session, Ayanna Castro introduces structured tools for creative problem solving
…*Session repeats at 7:45 AM on Tuesday, September 15
AI can be an incredible assistant. Or it can feel frustrating, vague, and underwhelming. The difference is how you prompt.
This fast-paced session is designed specifically
…Braindates are knowledge-sharing conversations that you book with others to have one-on-one or in small groups on-site in the Braindate Lounge. They’re the best way to brainstorm, solve challenges, and share expertise or experiences while
…Change is constant, but disruption is defining. Drawing from her experience leading creative teams and shaping how stories, culture, and media reflect the moment we’re in, Rashida shows how reinvention is not just survival, but
…*Session repeats at 1:30 PM on Tuesday, September 15th.
Corporate governance is no longer just a boardroom concept, it is an essential part of the modern executive office. Yet many EAs are expected to support
…*Session repeats at 1:30 PM on Tuesday, September 15.
Most meetings don't go wrong in the room. The real issues usually start before the meeting begins or in what gets missed after they end.
This
…*Session repeats at 1:30 PM on Tuesday, September 15.
Meetings don't become chaotic on their own. They reflect the system behind them.
When there are no clear standards for how meetings are structured, how decisions
…*Session repeats at 1:30 PM on Tuesday, September 15.
This session introduces Microsoft 365 Copilot (Licensed Version) and how it seamlessly integrates with the core apps your organization already uses every day. We'll explore
…*Session repeats at 1:30 PM on Tuesday, September 15.
New to the EA profession or considering the transition? This roundtable offers a supportive space to discuss the realities of building a career in executive support.
…*Session repeats at 1:30 PM on Tuesday, September 15.
This interactive roundtable empowers administrative professionals to foster collaboration and understanding across generational divides. Through candid, peer-led conversation, participants will explore practical strategies to bridge communication
…*Session repeats at 1:30 PM on Tuesday, September 15.
This masterclass shows administrative professionals exactly how to identify the right leaders, create natural connection points, and position yourself as someone executives want to invest in,
…*Session repeats at 1:30 PM on Tuesday, September 15.
Executive and administrative professionals often carry the priorities, emotions, and urgencies of an entire organization. It is easy to slip into a day driven by reaction
…*Session repeats at 1:30 PM on Tuesday, September 15.
Confidence is not just a nice-to-have, it's a career accelerator, especially for Administrative Professionals who are stepping into more strategic, executive-level roles. At times, APs downplay
…Braindates are knowledge-sharing conversations that you book with others to have one-on-one or in small groups on-site in the Braindate Lounge. They’re the best way to brainstorm, solve challenges, and share expertise or experiences while
…*REPEAT SESSION
Corporate governance is no longer just a boardroom concept, it is an essential part of the modern executive office. Yet many EAs are expected to support governance-related work without ever being formally trained
…*REPEAT SESSION
Most meetings don't go wrong in the room. The real issues usually start before the meeting begins or in what gets missed after they end.
This roundtable explores the systems assistants use to
…*REPEAT SESSION
Meetings don't become chaotic on their own. They reflect the system behind them.
When there are no clear standards for how meetings are structured, how decisions are made, or how work moves forward,
…*REPEAT SESSION
This session introduces Microsoft 365 Copilot (Licensed Version) and how it seamlessly integrates with the core apps your organization already uses every day. We'll explore how Copilot brings secure, enterprise-grade AI directly into
…*REPEAT SESSION
New to the EA profession or considering the transition? This roundtable offers a supportive space to discuss the realities of building a career in executive support. Facilitated by experienced EA Lindsay Robinson, you'll
…*REPEAT SESSION
This interactive roundtable empowers administrative professionals to foster collaboration and understanding across generational divides. Through candid, peer-led conversation, participants will explore practical strategies to bridge communication gaps, navigate differences in work styles, and
…*REPEAT SESSION
This masterclass shows administrative professionals exactly how to identify the right leaders, create natural connection points, and position yourself as someone executives want to invest in, without feeling awkward or transactional. Leave with
…*REPEAT SESSION
Executive and administrative professionals often carry the priorities, emotions, and urgencies of an entire organization. It is easy to slip into a day driven by reaction rather than intention. Architecting Your Day provides
…*REPEAT SESSION
Confidence is not just a nice-to-have, it's a career accelerator, especially for Administrative Professionals who are stepping into more strategic, executive-level roles. At times, APs downplay their voice, even when they hold critical
…Join us for a panel on the state of the profession with the latest data from the American Society of Administrative Professionals (ASAP).
Featuring experts and advocates for the administrative profession and administrative leaders.
Join us for some true Southern hospitality at the Gaylord. Let's celebrate the best of Nashville — from lively local entertainment to classic Southern desserts and signature drinks. It's the perfect opportunity to connect with
…Our Attendee Services team is here to assist with registration and conference-related questions.
SEAC aligns with the Partnering stage of the ASAP Career Stages Framework — helping you validate technical proficiency as you deepen your strategic contributions.
Build your business case for attendance.
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